Good afternoon! Advertisers are anticipating a possible ad spend slowdown, with 94% of US advertisers expressing worry about tariffs affecting ad budgets. To mitigate financial limitations, one-third of advertisers plan to focus more on performance-based campaigns, and 28% say they will adjust campaign messaging.
In faith-based marketing, Irish pastor Jamie Bambrick has created a powerful alternative to the controversial "He Gets Us" Super Bowl ad. His viral video, "He Saves Us," features stories of Christians suffering for their beliefs. The "He Gets Us" ad reflects the challenges of creating messaging that resonates across diverse audiences. From audience motivation to list cleaning, this issue will explore how to authentically elevate your messaging to reach faith-based consumers.
In today’s edition: |
- Ethics and faith-based marketing
- Email regulatory changes you should know
- Best practices for list hygiene
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Faith-driven consumers are increasingly discerning about the brands they support, seeking alignment with their core values and beliefs. Genuine motivation—a sincere desire to serve the community and spread a faith-based message—is key to ethical marketing. To succeed, you must authentically embody your audience's core values through strategies that reflect integrity and purpose. Product-value congruence is essential. By understanding your brand's motivation and crafting meaningful, faith-centered messages, you can build trust and create lasting connections. |
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Stricter consent requirements, enhanced security measures, and advanced AI-driven spam filtering are reshaping the email industry. With privacy regulations like GDPR and CCPA reinforcing user rights, brands must adapt to ensure compliance and maintain consumer trust. From shifting deliverability standards to the prioritization of "zero-party data," marketers need to invest in ongoing education to stay ahead of the curve. |
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Double your email ad reach: Buy one, get one FREE! E-blasts & sponsored newsletters to amplify your message and maximize your budget. Limited spots available. Act fast! |
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Is your email marketing ROI not where it should be? Your email list might be the culprit. In this article, we dive into 20 signs that your email list is unhealthy, from declining open rates and low click-throughs to deliverability problems and compliance risks.
More importantly, we provide actionable tips to diagnose and fix these issues, ensuring your campaigns reach the right audience and drive better results. Learn how to clean your list, improve engagement, and avoid costly mistakes that can hurt your sender reputation. |
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Changes, trends, and key insights. |
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